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Avoiding MLM Failure-What to Consider Before Making an MLM Commitment

Description:

Sales. Many of these companies re perfect for the working mom who wants to come home and take care of her children but needs to replace her salary or just wants some extra.

Content:

I am not here to trash direct sale home based businesses. No, I am here as a "war-scarred" direct sales veteran to reveal some things you should consider before making that plunge into direct sales. Many of these companies re perfect for the working mom who wants to come home and take care of her children but needs to replace her salary or just wants some extra income. There are specific issues that affect a mom whose consdiering this career change; check them out at www.healthy-living-for-moms.com/working-moms.html.

First of all, I have been involved in 3 different companies. The products were all very different but mainly sold in the same way...home parties.

Yes, you've probably been invited to one by one of your friends (or family members) whose friend has roped her into having a party. Now, these parties can be lots of fun if you have the time to go and the money to spend. That brings me to the first thing you should consider: Do you know lots of people who have the time or money to spend on these products? If not, you will quickly run out of customers...and friends!

I would also consider your competition before committing to a product. The first products I sold in the "party plan" were spices and gourmet food items. Unfortunately, most people can go to a grocery store and find some great spices and gourmet food items that are on sale! Yeah, my products were of higher than average quality but most people don't care. You have to be a pretty good salesperson to convince people to buy a product that they can get for less at their local grocery store.

Do you like to attend meetings? That's a big part of a lot of company's success plan. They want you to come to meetings and bring your friends with you so they can hear about the "opportunity". These meetings actually are very motivating and can keep you going when you're discouraged about your progress. In fact, I believe that this is critical to your success in any company. Unfortunately, the last company I got involved with did not have a vibrant local network so I had to drive 2 hours to go to my company's meetings. Most people have difficulty committing to a meeting that's 15 minutes away, much less 2 hours. So that is something to consider: Does your "upline" have a significant local presence? You will need their support to develop your downline.

I am still using the products of my last Direct Sales company venture. I love them; they really work. Unfortunately, my lifestyle right now does not lend itself to the requirements of building a successful direct sales downline. However, I believe in these opportunities. I have seen many successful distributorships of many different products. If you are willing to make the sacrifices and devote the time and energy it requires, you can be successful too. Everyone who is thinking about any direct sales mlm opportunity should carefully consider the same things that other traditional business owners think about before committing their time, money and energy to a direct sales business.

Copyright 2005 by Eunice Coughlin

Author: Eunice Coughlin

About Author:

Eunice Coughlin is the founder of Healthy Living for Moms, which encourages healthy living habits for moms of all ages and stages. For more information about emotional eating andother healthy living topics, check out www.healthy-living-for-moms.com/emotional_eating.html.

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