Minority owned business grants

Essential Home Business Tools

Description:

Here are recommended home based business tools and resources to make your business successful.

Content:

If you are creating a home office, you will surely need some home business office tools to make sure you can be productive and easily communicate with others. Here are some tips on the most popular home business office tools on the market.

Probably the most popular home business office tools are computers. Most every home office has a computer in it and it is usually connected to broadband internet. Broadband internet to most people is a necessity. You can quickly surf the net and do research with incredible ease. You can also download files and upload files, send email and create web sites quickly and easy with the help of either DSL or a cable modem.

Besides a computer and broadband internet connection, it is also a good idea to have a printer, copier, scanner and fax machines. If you don't want to go out and buy every type of accessory, there are plenty of all in one office accessories that include a printer, scanner, fax and copier in one device for usually less than $200.

If you are selling on Ebay, a digital camera is usually a necessity, especially if you want to take photos of your products and upload them to your listings. You should also consider quality office furniture. While you don't have to spend a lot, make sure it is comfortable.

For instance a good chair that can adjust its height and pitch is useful especially if you will be typing and staring into a computer monitor for hours at a time. If you are creating a home business office,

As far as what you need for online software and tools, there are just a few you absolutely need.

Of course is a good email program. Outlook and Outlook Express are the two most popular with

OE the most popular because it's free. But Outlook is worth the money if you plan to use email to market your products or services and develop lists or groups of customers, prospects etc.

The 2nd essential tool is a an autoresponder. It will send out pre-written email messages automatically to your subscribers. It is the greatest time saver and for those selling online, the best tool for making sales.

The 3rd tool is a bit different and most neglect to use it. It's ad trackers. If your home business is to be successful you absolutely must know what ads and ad campaigns are working and which are not. Why would you just throw your money blindly at an ezine publisher or pay per click search engine? Use an ad tracker will tell you quickly how successful your ads are. Always test, tweak and then test again.

Author: Dan Farrell

About Author:

For more essential home business information and resources, go to: Perfect Home Based Business

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Post Office Careers

Description:

It is important to be aware of the dos and don'ts of preparing for an interview for a post office job. This is important because what you do or don't say will reveal your ability to deal with the stress involved.

Content:

How To Prepare For Your Interview At The Post Office

Here are a few tips on how to prepare for your interview at the post office:

Prepare Beforehand

Do your research work well. It is extremely important to have some knowledge about the concerned company, before you apply for the job. Gain as much information as possible, by browsing through the Internet. Go to the company's official website and read thoroughly, before you actually face the interview board or panel. This is extremely helpful to create a positive impression on the interviewer and express your interest in the job. If you find it hard to answer some of the questions concerning your knowledge about the company, it sheds bad light on your ability. Thus, it is always important to gather background information, like the company's history, various divisions, locations and mission statement. All this can be freely accessed in the "About Us" section of the company's official website.

Dress Appropriately

When going for your job interview at the post office, you should dress appropriately, in a neatly tailored and immaculately clean outfit. For a good first impression, a polished look is what matters the most. If you are not dressed suitably, the interviewer will probably lose interest in you and your chances of getting the job will be reduced.

Effective Communication Skills And Body Language

Strong communication skills are very important, even for a career at the post office. Communication is very important and it is important to speak well at the interview. However, it is also essential to interact in a positive manner with your possible future employer.

Good body language is also very important. Maintain eye contact, and have a firm handshake. This indicates that you are a confident and engaging person. These are all positive attributes and will always work to your advantage. Every employer looks for someone who exudes self-confidence.

Eligibility Requirements

-Minimum Age Requirement: 18 years, with at least a high school diploma.
-Citizenship: Employees are required to be citizens of the United States or permanent residents.
-Language: Fluency in English is a must.
-History Of Employment: Employees must give the names of their present and past employers.
-Criminal Record: Prior to employment, the candidate's criminal record is first checked locally. Once employed, a more extensive criminal record check is done.
-Drug Testing: Urinalysis drug screening is done to verify that the employee is clean and drug free.
-Medical Tests: Medical tests are conducted to check whether a candidate is medically fit to perform the required functions.

If you wish to pursue a career in the post office and are eligible to do so, it is advisable to follow the specified tips, to be instantly chosen.

Author: Tony Jacowski

About Author:

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.

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4 Powerful Career Education Tips: Success Is In Your Attitude!

Description:

A savvy career education review may tell you it's not your job that's slowing you down.

Content:

Depressed about your work? Feeling dispirited? A savvy career education review may tell you it's not your job.

Career education wisdom says, "You have to choose to do the best you can with what you have where you are." So, short of finding another job, what can you do?

Here are some tips that can help you see work in a new light and spice up a dull job.

1. Start to see the big picture. Lots of people are ready to tell us what we should be. But we need to find out for ourselves what we want to be. So, ask yourself, "What is it that I'm doing? How important is it? How does it fit into the big picture?"

Recognizing that you are part of a bigger machine and that you are important to the functioning of that machine can give you a sense of self worth.

2. Focus on other people. If you're concerned only about yourself and your bad feelings, you only intensify the negative. If you can help other people it puts your situation in perspective.

For example, volunteer to help a co-worker finish a big project. Or show someone how to use a particular skill you've acquired.

3. Let go and laugh. Forget the wrongs, real or imaginary, that someone perpetrated on you a couple weeks ago. It's just not worth holding on to. If you relive it over and over, you're beating yourself up--not the other party.

When you let go of the past you embrace the present. That includes learning to laugh. Laughter releases the tension in you and allows you to let go and do your job better.

4. Know when it's time to say "enough." You may ultimately find that even with your best attitude your job just doesn't live up to your expectations. If you absolutely abhor what you're doing, then it's time to start looking around. Find out what does turn you on.

Career education advice recommends that you carefully explore your options before precipitously making a move. Even in the worst circumstance you still have a job and a paycheck. But just men tally turning the corner and recognizing it's time to move on can give your current job a boost, at least temporarily.

Take the time to prepare a carefully-crafted transition plan of action so you don't lose sight of where you want to go next and how to get there.

Author: Paul Megan

About Author:

Paul Megan writes for EEI, the world-class pioneer in alternative job search techniques and non-traditional career advancement strategies . . . since 1985. Grab our stunning FREE REPORT: "How To Lock Up A High-Paying Job In 14 Days (Or Less)!" Click on RSS. http://www.fastest-job-search.com

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The Alternative America Job Bank . . . Where All The Action Is!

Description:

You'll have a hard time landing a fabulous job from the amazing alternative America job bank unless you can answer a couple of critical questions that can make all the difference in the world to your job search.

Content:

The alternative America job bank is probably the best it's ever been. This is the place you've probably heard about because it's where all the best and highest-paying jobs are!

There are extraordinary opportunities available all over the country right now! But you'll have a hard time landing one from this amazing resource unless you can answer a couple of critical questions that can make all the difference in the world to your job search.

Here they are:

1. Are you ready to commit yourself to discover the REAL 21st Century job marketplace? Not the one where all you have to do is mass mail your resume to a bunch of companies or agencies and recruiters. Or post it on a few websites like monster.com or hot jobs.com?

2. Are you willing to give up the old-fashioned, passive ways of finding a job . . . e.g. waiting for the phone to ring, or sitting in an interview and meekly answering questions about your past?

If you're ready to answer "yes" then you're going to find that the job market is an exciting place to be these days. And you'll be open to pursuing a job campaign plan that can have to talking face-to-face with your next boss in a matter of days!

You see, everything's changed in America's job bank . . . especially since 9/11 and Katrina. The old-fashioned ways of finding a job are OUT . . . unless you're content with waiting for weeks or months for something to develop. And then winding up with something you have to take out of desperation.

When you say "yes" to those critical questions, here's what you must do to address this exciting alternative resource:

1. Build a highly-desirable product . . . YOU!

2. Consider the job marketplace as a competitive arena.

3. Package yourself in a way to attract maximum attention.

4. Think of prospective employers as buyers of your product.

5. Target only those employers who are right for you.

5. Promote yourself to them by every available means.

6. Master effective selling techniques.

7. Negotiate like a pro.

In short, you have to learn how to become a "job entrepreneur." But the good news is when you've mastered a few simple alternative job search strategies, you can hit the America's remarkable job market running. You can be entertaining real job offers in as little as two weeks! Check it out. Your future depends on it!

Author: Paul Megan

About Author:

Paul Megan writes for EEI, the world-class pioneer in alternative job search techniques and non-traditional career advancement strategies . . . since 1985. Grab our stunning FREE REPORT: "How To Find A Job In As Little As 14 Days!" Click on RSS for instant info! http://www.fastest-job-search.com

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Top Tips For Selling Photos on eBay

Description:

There are certain photos that sell like hot cakes on eBay. This article discusses what is best to shoot and other things to be aware of.

Content:

With its high Internet profile, eBay is certainly one avenue that you need to be checking out when you are looking to go about selling your photos online. The first question that needs to be asked however is, what are the best types of photos to take in order to make sales on eBay? This article will address that question as well as other things that you need to be aware of when selling photos on eBay.

eBay, as well as other auction sites, host a great many photographs for sale. At the risk of stating the obvious, going to the site and seeing what is already selling is the smartest way to gague what types of photos you should be taking. Certainly the best selling photos on eBay are antiques which you obviously cannot create but you will find that unique celebrity shots and one-of-a-kind images are also very popular. Unique photos of sporting events, nature shots and weird photos all sell like ice cream on a hot summers day.

When you sell photos on eBay there are some rules that you must follow.

1.Be specific about what you are selling: a print, resell rights or public usage rights.
2.Make sure you have read and understand eBays rules for selling photographs and that you adhere to their nudity and privacy rules where appropriate.
3.Supply your contact details and samples of your work in the item description wherever possible.

In reference to point 1 if you are selling with resell rights then you are giving your customer the right to resell your image. If you sell with full rights then you will not be able to sell the photo later on because you will no longer be in possession of the rights. If you are giving the customer the full rights to your photo then you must ensure that charge an appropriate price as this will be the only sale you make. You could sell the photos resell rights anywhere from $50 to $1000 a photo, depending on the type of photo and its uniqueness.

If however, you sell public usage rights your customer will not be able to resell the photo but they will be able to publicly display your photos. You will be able to sell these photos to an unlimited amount of people with market saturation (meaning you have sold the photo so many times that no-one else wants to buy it because it has become too popular) being your only potential problem. Generally these types of photos sell from $2 to $30 a piece on eBay.

Screensavers are a very popular sales item on eBay. You can design your own screensavers by going to download.com and searching for the keyword - screensavers. It will list hundreds of screensaver programmes that are available for immediate download. After you have created your screensaver with your downloaded programme, login to your eBay account and list it for sale. You will be able to sell that same screensaver over and over again. There are no limits here.

Taking your digital camera to sporting events can also reap huge dividends. Photos of famous players can sell up to $100 a piece on eBay. When you are at the sporting event you will need to get as close as you can to the action, even if you have to sneak up to the front row. Identify the more famous sports stars and concentrate on them but get more than pictures of just one player. Take a lot of photos and weed out the bad ones as you go along.

Upload all of your pictures of the sporting event on eBay and create a listing for them. You can simply sell them digitally via the Internet which is the easiest approach but if you want to add value you could tell your bidders that you will ship the photo over to them in frame. The size is up to you but I would recommend that you keep the photo at a normal size. Make sure to put the sportspersons name in your eBay listing to help your bidders find it easily. You are almost certainly guaranteed to get multiple bids on each and every one of these photos that you list on eBay as there are so many sporting fanatics as well as sporting businesses that need these types of photos.

Be sure to keep your ear to the ground (or eye to the screen!) when considering what photos to sell on eBay. Things change, new trends emerge. You need to be able to move with them.

Author: Scott Salter

About Author:

Scott is a longtime photography enthusiast who makes a substantial second income by selling his digital images. To learn how you can earn extra money by selling your digital photos go to http://www.money-for-photos.com

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Buy a bussines

Make Someone Feel Special With Flower Delivery

Description:

Flowers fill our life with their colours and fragrance, delighting us by filling our senses. That is why flowers are considered as best gifts. Imagine how good it feels when we are surprised with flowers. Now with online flower delivery becoming a possibility, you can express yourself even when you are oceans apart.

Content:

Roses, Pansies, Lilies, Zinnias... when it comes to wishing or greeting someone, there is nothing like flowers to gift with it. Flowers, no matter what kind they are, what colour they are or how sweet their fragrance is, have always filled our senses with pure joy. Beautiful and colourful as they are, when gifted they fill other's life with colours of joy and fragrance of delight. A simple visit to the local florist gives a high to many of us as the riot of colours gives our eyes a hiatus from the daily stress and fills our respiratory system with ecstasy.

Ever been gifted flowers without any reason? It is a great pleasure when someone is gifted flowers all of a sudden, particularly when there is no reason for gifting them. Imagine what would happen if one fine day you wake up or open the door to find beautiful roses or charming lilies, when least expecting them. How special would the feeling be. With the help of flower delivery services, now you too can make others feel special in the same way.

From expressing love and admiration to wishing someone well, flowers have played a highly significant role in expressing true emotions. When words fail, lips are tight or you can not be near the loved one (in person) to express your emotions – even then flowers say it all for you. And because of this, many choose flower delivery as the best medium to extend their true feelings.

With the help of online flower delivery service today, people are sending flowers to various corners of the world. Whether it is in the neighbouring country or across seas, even when you are oceans apart from your loved ones, you can still send fresh flowers right at their doorstep bang on time through internet booking.

So go ahead. Say those golden words to your dear ones, which you could not say for days and years. Say it with flowers, with flower delivery services.

Author: bethany

About Author:

Bethani Isabell is an expert author in the domain of various types of online gifts such as champagne gifts, flower delivery etc. She has an amazing charisma in her write-ups as she possess the capability of presenting the beautiful and 'emotional' aspect of gift items. This appeals to people from every section of the society.

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Small business association of delaware

Heavy Equipment Mechanics - An Overview

Description:

Heavy Equipment Mechanics involve the repair, overhaul and the maintenance of mobile, heavy-duty equipment used in construction.

Content:

Heavy Equipment Mechanics involve the repair, overhaul and the maintenance of mobile, heavy-duty equipment used in construction, forestry, mining, material handling, landscaping, land clearing, farming and similar activities. These days, heavy equipment mechanics have many more tools at their disposal when trucks and other equipment break down.

Heavy equipment mechanics are mostly involved in the repair of machines that are used in logging, construction, and industrial work. They look after the maintenance of equipment, so that they operate safely and smoothly. When there is a break down, they check it for the causes of the malfunction.
Nowadays, mechanics use hand-held computers for component error diagnoses and repair. The use of jacks or hoists helps in this process.

Gauges and meters are also used by heavy equipment mechanics to check parts for damage. The greasing, oiling and cleaning of parts are performed by soaking them in solvents. Mechanics also use welding equipment to mend broken frames or parts. After the repairs, they reassemble the equipment and test it for performance and safety.

Heavy duty mechanics are required to check and determine problems in the functioning of bulldozers, cranes, graders and other heavy construction, logging and mining equipment. They clean, lubricate and maintain equipment according to maintenance schedules. They make adjustments to equipment, repair, or replace defective parts, components, or systems. They test repaired equipment for proper performance. They need to communicate with customers, co-workers, and service managers. They read owner/operator/manufacturer operating manuals and service specification in order to carry out their job.

Specialized courses help novices to learn about maintaining and repairing important drive-line components, including clutches, transmissions, axle assemblies, driveshaft, driving wheel, etc., in trucks, tractors, scrapers, graders, and other heavy equipment. Heavy equipment mechanics that work in large repair shops perform more complex tasks. They may rebuild engines, fix electrical problems, or repair hydraulic pumps. A hydraulic pump is one that is operated by fluid under pressure. Mechanics in large shops often specialize in one or two types of work. For example, a shop may have specialists in major engine repair, transmission work, electrical systems, and brake systems

The courseware focuses on troubleshooting, servicing, maintaining, and rebuilding of both two- and four-cycle engines manufactured by various companies. The candidate must complete his secondary school diploma, with credits in Math, English and Science, as well as technical courses such as electrical systems or auto mechanics. The apprenticeship must be completed within 9000 hours. A combination of on-the-job and in-school training is required, prior to successfully passing a written examination for the Certificate of Qualification.

Modern laboratories employ heavy-duty equipment mechanics to conduct research on overhauling fuel injection pumps. However, most of the heavy mechanics work in construction fields, working in oily or greasy environments, and in all sorts of weather. The work shift is full-time, with a high risk of injury present by working around heavy equipment and power tools. Traveling is also involved, along with weekend and overtime work. Heavy equipment firms employ heavy-duty equipment mechanics. The other organizations that employ mechanics are construction, mining, forestry, material handling businesses, farming, and transportation companies. Apprentices generally earn less than fully qualified mechanics. As skills and expertise increase, the salary also increases. Fully qualified heavy equipment mechanics can earn from $18 - 25 per hour.

Author: Kris Koonar

About Author:

Become a Heavy Equipment Operator, with National Training. Check out our Heavy Equipment Graduates for real testimonials from regular people. Check out our website at http://www.earthmoverschool.com.

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Persist in the Right Way to Succeed in your Online Home Business

Description:

Persistence is one of the most important characteristics of a Business Entrepreneur. Without it, failures will follows. This happens to every business entrepreneur including me.

Content:

By © Arthur, The Internet Opportunity Home

Persistence is one of the most important characteristics of a Business Entrepreneur. Without it, failures will follows. This happens to every business entrepreneur including me.

When you start your own online business, you often get frustrated when you cannot get the desired results that you want. When you checked your web log, not enough website traffics is coming. You have try lots of promotion methods: banner impression, guarantee clicks, exchange links, search engines optimization and many others ways but traffics is not coming as quickly as you want.

That's the problems many online entrepreneur is facing. Quick Results. They want to make money quickly and get
frustrated and give up their online business when they cannot see the money coming in FAST. Many forgot how they managed to land into their FIRST job.

We forgot the vast amount of time and money our parents have invested on us on our education before we can eventually land on the desired job that we want. Try counting back in time the number of years you spend on education before ending up on your present job. Don't forget to include those time you spend searching for your job, writing resume and attending interviews.

Likewise, every business take time to build and grow. Your persistence will bear results sooner or later if you continue to persist in the RIGHT WAY. You just have to keep moving FORWARD even if you cannot see the result now.

It is good to invest on a little paper notebook to record what you have done for your online business. Analyze your written log OFFLINE and think about what are the methods that are working and strike out those that are not. Many people never realize that it is better to analyze your problems away from your work desk to allow new ideas to pop out of your mind.

Go for a jog, a swim, a walk around the park, look at the fishes in the pond, visit the zoo just take a break from your normal routines. Have you ever encounter situation where your problems was immediately solved the next day after having a good night sleep.

Sometimes your online promotion might be working but it takes time for the search engine to rank your site, index your contents, count the number of incoming links to your site etc. Don't forget that there are billions of website the
search engine database is handling and it will take time before you can see any real results.

Therefore, never stop feeding your website with new contents. Your body need to eat daily so does your website. At least, try to feed your website weekly. Never stop exchanging links and provide a place for others to exchange links with you. Regularly, free a portions of your old articles and submit it to be published into other websites, ezines with your resource box at the bottom.

QUITTER never wins and WINNERS must Persist in order to WIN.

Wishing you success in your Persistence of becoming a Successful Business Entrepreneur.

Author: Arthur

About Author:

Copyright @ Arthur
http://www.online-internet-home-business-opportunity.com
Most Financially Successful individuals Grow Rich by starting their own business. A great online business to start is an eBook Home Business that let you keep 100% of the profits.

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Marketing in Counselling: Tips for a Successful Practice

Description:

Professionals in the health and allied industries, including doctors, nurses, psychologists, counsellors, social workers, etc, often work from their own self-employed businesses. In Australia, a considerable section of the industry is self-employed, whilst many other professional counsellors who have not yet become their own bosses, aspire to do so. In this article, we discuss one the most critical aspects of starting and perpetuating a business: marketing.

Content:

Professionals in the health and allied industries, including doctors, nurses, psychologists, counsellors, social workers, etc, often work from their own self-employed businesses. In Australia, a considerable section of the industry is self-employed, whilst many other professional counsellors who have not yet become their own bosses, aspire to do so.

In this article, we discuss one the most critical aspects of starting and perpetuating a business: marketing. You will learn how counsellors can gain exposure and build a positive image for their business, whilst developing a good client base – despite their theoretical orientation or experience with self-employment. We hope many of our readers will find this particularly useful to achieve their own business (and personal) New Year resolutions!

Marketing and Counselling

We begin with a basic question: what constitutes marketing? Many counsellors and small to medium business owners believe marketing is simply advertising. This is a HUGE error. Marketing is so much more than just your advertising. Advertising is simply one method, medium or process by which to communicate your product or service to prospective clients.

Marketing however encapsulates:

Strategy; mindset; planning; capital; branding; products and services; product packaging; positioning; pricing; business location; communication; market drivers; business models; innovation; distribution channels; policies and procedures; guarantees; relationship building; sales processes; goals and objectives; business philosophy; and more.

Marketing encapsulates everything that influences the CHOICES of your prospects and clients. And the choices of your prospects and clients relate to:

- their perception of your business, products and image;

- whether they purchase or not;

- whether they continue using or re-use your service;

- whether they refer your service;

- whether they pay;

- how much they are willing to pay;

- whether or not they endorse;

- and much more.

As you can see, there is a lot more to effective marketing than just running an ad. How effectively a company undertakes marketing is the primary determinant of its level of success. Marketing is WITHOUT DOUBT the most leveragable process in your business. It is also the most overlooked, and hence the reason for the majority of business failures. Being a qualified counsellor with great experience and a well-established practice won’t help unless people know about it!

Networking for Exposure

In the counselling industry, one of the most powerful ways to build your business image is networking. Counselling clients can be derived from varied sources, particularly community networks – it is very important that counsellors recognise that factor in order to get the appropriate exposure which their businesses require.

Following are some suggestions that can be helpful:

Talk to your family Doctor and let him or her know what you are planning (or about your recently established business) as you may have to make referrals to him/her. Many counsellors get referrals from Doctors and this is usually the result of establishing a meaningful trust relationship.

Likewise, discuss your plans with your family Pharmacist as he/she may also be able to help building your professional profile.

Talk to your local Naturopath/ Homoeopath/ Physiotherapist/ etc. and suggest an exchange of business cards. Explain that you would like to have someone specific to make referrals to and maybe he/she may care to reciprocate.

Contact Support Groups and Agencies in your area explaining the service that you offer. Maybe you can offer to help them out from time to time, even on a voluntary basis. Voluntary work is an excellent way to gain experience and create links with both the community and other professional in health care industries. You can offer your voluntary work in places such as hospitals, aged care facilities, community centres, etc.

One of the best ways to promote your business is by word of mouth, and one of the most effective ways to ensure that this happens is to run group activities such as Grief and Loss discussion groups.

Building Your Profile

As a counsellor, recognition of your knowledge, experience, qualifications and competence are very important. How can you effectively build a positive profile within your prospects and current clients? That is a pertinent question in a counsellor’s career.

As we’ve cited previously, marketing activities such as networking and volunteering play a major role in building the counsellor’s profile. Primarily, it is a way for the counsellor to validate his/her skills and qualifications throughout working directly with clients and other professionals. Secondarily, maintaining a meaningful trust relationship with other professionals and volunteering will help creating the image of a ‘contributor of the community’, which is a premise for building trust and rapport with prospective clients (a very important aspect of any counselling relationship).

Another effective strategy to build a professional profile is to educate others. Creating and distributing informational flyers, writing a newsletter or eZine, conducting workshops and attending discussion groups are all good examples of such activities. Through this process, counsellors position themselves as specialists in their area – thus, attracting prospective clients. The cited activities are also useful for professional development and efficient in keeping the counsellor up-to-date with industry developments, counselling theory and practice.

Improving Marketing through Delivery

A very common way service professionals achieve a differential position in the market is the interesting - and potentially risky - art of over-delivering (and under-promising). But what exactly is over-delivering? Over-delivering is providing a level of service over and above that expected or anticipated for the service provided.

Over-delivery is providing a level of service beyond what you’ve promised your client in your marketing message. An example of service over-delivery would be to provide your client with a surprise complimentary gift after the first session. The gift may be in the form of a tele-coaching session, a seminar, a book, or perhaps a voucher to the movies or a massage session.

Many astute counsellors actually provide services of other business professionals in order to provide their over-delivery. For example, in the case of a free massage above, you may be able to do a deal with a health spa that is willing to provide a complimentary session to your clients in the anticipation that your client will continue to use their service in the future. This type of arrangement is a powerful win to all parties - You are able to provide your client with an added benefit, the health spa gets a potential long term client for low cost, and your client gets a free massage.

The intention of service over-delivery is to build goodwill with your clients. It’s intended that this goodwill will translate into business benefits for you. Those benefits may be longer client contracts, increased referral and stronger product endorsement.

Generally your perceived gain from over-delivering your service would be greater than your cost to provide the additional benefit to your client. (In the above example your cost is actually zero). Clearly it’s very important that you take into consideration the cost of over-delivery in your financial planning. When engaging in this process, you must be aware of the cost/benefit relationship that will arise from it, ensuring that for every cost involved, there is a mutual benefit.

However, every investment requires a systematic approach in order to be successful - and over-delivering is not different. You’ll need to establish goals in order to measure the outcomes of your efforts, and also to avoid having financial problems due to an ill planned promotion. You can include the following points in your over-delivery strategy:

Establish primary objectives

List each advantage of over-delivering in a priority order. Referrals, networking and partnership possibilities are all reasons for this type of promotion. Your primary objectives will also be parallel to your current position in the market: whether you have just started your business, included a new service, found a new niche, etc.

Find a target market

The main objective of over-delivering is to provide more satisfaction to customers. For this reason, look for groups that can offer a great deal of options for your business, such as networking possibilities. Once you’ve established the right target, you’ll be able to refine your promotion and possibly calculate the most likely outcomes of each interaction.

Choose your gift

Now that you’ve decided what your target market is, you need to decide on what you are going to offer. You may provide extra services of your own, or negotiate with a local service provider to exchange vouchers for referrals. There are many options to choose from, but the most important thing is to ensure that whatever the gift is, it will have some value to the client.

Create protocols

You are going to face a constant trade-off between the amount of extra time you are going to spend with ‘give-aways’ and how much you can actually spend. Creating protocols will help you to balance this equation and ensure you’ll neither go too far on over-delivering, nor too low. It will also give you enough flexibility to deal with various opportunities that may arise throughout the process.

It is important for the counsellor to realize that marketing is an ongoing process – and to ensure that the service delivered is of the highest possible quality. With the appropriate training, the passion to help people and the dedication to get a business practice on its way – your career is likely to become a success!

Subscribe to our FREE eZine.

Author: Pedro Gondim

About Author:

Pedro Gondim is a writer and publisher for the Australian Institute of Professional Counsellors. The Institute is Australia's largest counsellor training provider, offering the internationally renowned Diploma of Professional Counselling. For more information, visit www.aipc.net.au/lz.

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